James Lever, a CPTO, a leader, entrepreneurial thinker and strategist.

Welcome to my blog, I like to share my thoughts on technology problems; a mix of strategic, sustainability, team and technology issues – I hope you find the content interesting.

You might be asking what’s a CPTO? Its a Chief Product and Technical Officer, essentially CPO and CTO combined ! developing product and delivering it strategically ! 

About me

I started my career working with travel technology since 1998 with a startup I founded. My first client was a company called Pavilion Tours (a school travel tour operator), and that’s where my fascination with technology and travel began.

Several businesses and startups later, I’ve worked with a number of different companies and agencies who have focused in the travel technology space.

Originally a developer and a solutions architect, I now manage teams of software experts and provide consultation, strategy, solution design, transformation and technical leadership . I specialise in the bridge between commercial and technology, fostering relationships and taking the perspective of the user vs the technology most of the time.

I’ve directed many large technology projects. I enjoy designing and building solutions that solve problems, in doing so I develop and grow teams on-shore and off-shore. Implementing technology to deliver value.

I no longer code (there are better people than me !), I direct and review and like to lead by example, especially with learning.  In 2021 I decided to undertake a Masters degree in Digital transformation to further my learning about the technological and human side of digital transformation to help future projects. During my studies I had to find a big problem to solve, and sustainability became the focus of my research, and as a result I shifted my focus towards enabling sustainability technologies.

I joined Weeva (a SaaS based sustainability start-up for properties) in 2023 as their CTO . I lead and grew their technology team and designed, developed and implemented a robust digital strategy to address technical debt and to position Weeva as a technical innovator in the sustainability space. Unfortunately despite making good headway in performance, usability and product alignment, Weeva ceased in July-August 2024. 

I am now offering strategic digital advisory/consultancy 

I like to challenge, and understand “why”. Only when you can understand the problem can we really look to solve it. I also like to inspire, excite and mentor my team.

Outside of work, I run around after my kids, and enjoy the craziness they bring! I like to run, and also travel to different places. More about my travels here.

Feel free to connect on LinkedIn

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