Human-centered technology: it's the experience that matters.

Welcome to my blog, I like to share my thoughts on technology problems; a mix of strategic, sustainability, team and technology issues – I hope you find the content interesting.

James Lever is a Solutions Consultant, Chief Product and Technical Officer, developing value strategically. 

About me

With 25 years in travel technology, I’ve had the privilege to shape and innovate across Online Travel Agencies (OTA), Tour Operators, Cruise and Airline Alliances integrating enabling technologies to drive better customer experiences, business efficiency and deliver value.

Recently, I’ve witnessed travel businesses struggle to understand and act on their impact on the world, and am championing sustainable practices to ensure we’re nurturing an environmentally-conscious travel ecosystem.

Today, as the travel landscape continually evolves, I’m passionate about utilising technology to drive resilience, growth, and adaptability. I’m keen on shaping the future of sustainable and efficient travel solutions. 

If you’re interested in consultancy, speaking engagements or a new project, please get in touch

Feel free to connect on

The future of airline

Will 2025 Be the Year Airline Alliances Finally Deliver a Seamless Travel Experience?

Designing with Intention: Reflections from UX Brighton’s AI-Powered Future

Designing with Intention: Reflections from UX Brighton’s AI-Powered Future

Is your Mac performing strange on Mac OS Sequoia 15.0? Here's a possible solution.

Is your Mac performing strange on Mac OS Sequoia 15.0? Here’s a possible solution.

Project porfolio: some of the projects I’ve been part of.

Project porfolio: some of the projects I’ve been part of.

Whats Skills Do I Need to be a Great Manager

Whats Skills Do I Need to be a Great Manager?

Leveraging the Gartner Hype Cycle to Navigate Emerging Technologies

Leveraging the Gartner Hype Cycle to Navigate Emerging Technologies

How to harness IoT and Building Management Systems for Environmental Sustainability

What sustainability frameworks and technologies should you consider when building new properties?

Tips and advice for managing product and technology teams