The thoughts of a CPTO focused on strategy, technology and sustainability.
Retailers, especially large retailers have spent a lot of time working out how people will buy their products, and as much as I’d love to be part of a team that size, I doubt many travel companies can afford such a budget.
When considering new UX prototypes, its essential to consider ideas, this is usually done by heuristic evaluation, gathering market research, and UX feedback. Continue reading “How buying Nike Sneakers could inspire the next travel experience.”
As technology evolves, the demands from the emerging generation drives the technology which the next emerging generation will take for granted. Continue reading “The next generation”
At a recent Render conference, the conference for front-end development I listened to a talk by Sarah Semark titled “The Unbearable Likeness of Web Design”. What was interesting was her perspective on common style and themes. Continue reading “Fashion and Design”
Personalisation is a hot topic, there’s numerous examples which show that if you tailor the products to a customers preference they are more likely to convert. Continue reading “Personalisation first starts with an exchange”
Its a well known fact that if we are looking for something specific that, when given a large choice we will struggle to make a decision, whereas if you only have a small choice the decision is much easier to make. Continue reading “Paradox of choice”
Software development has its challenges, we take a brief based upon some requirement, we design a solution, it takes time to implement and at that point, we often deploy to production hoping the business case that defined the project holds well. Continue reading “How to get the spec right the first time round.”
When I’m not designing software, I have an interest in modern architecture. Specifically public spaces and buildings. I’m fascinated at the materials and designs which have been put into place. Continue reading “Architecture and Usability.”
We have all experienced this, we’ve closed our laptop, done something else, taken a call for instance and returned to what we were doing to find;
I’ve been taken to the home page without message
I’ve received a session timeout message
You complete an action, but that action fails.
I have always had an interest in design and usability, I’m not entirely sure where this came from.
Innovators, are by definition pioneers. They set the way, they embrace new technology.
When starting new, deciding on new exciting technology is in some respect straightforward.
Continue reading “We have to be informed and bold to innovate.”