The thoughts of a CPTO focused on strategy, technology and sustainability.
There’s been a lot of negativity against BA since they changed their service to buy onboard (for non business) on short haul flights. Is it time for BA to offer a membership scheme (Short Haul Plus) granting customers upto £25 off their short haul fares in return for an annual membership?
Continue reading “Should BA offer an easyjet style subscription model for economy passengers?”
In today’s OTA’s, flights are standardised. But airline’s aren’t equal, so why are airlines presented in the same way when booking flights indirectly?
Continue reading “Airlines are not equal so why do OTAs present them in the same way?”
Its easy to build sites for the majority, but building user interfaces that work for visually impaired, deaf, and the less abled, requires consideration and skill.
Continue reading “Why accessibility should be part of your strategy.”
Transactional emails are a common term used for important emails that relate to a purchase or booking event. Examples are; “Your package has shipped”, “Important information about your booking” or “Your flight has changed”.
Whenever possible before building out a spec, I would recommend you sketch or model an application idea or prototype visually. For me design is quite visual and only once its on paper or on-screen does it come alive.
“one tiny change, one massive issue!”
When planning a continuous integration (CI) strategy, it’s important to ensure that code is deployed and tested appropriately for every release.
Today when we access data online, web sites capture “big data”, often supplemented by 3rd party profiling data.
In this post I’m looking at how our data is shared, with whom and the accuracy of the data. With the upcoming EU General Data Protection Regulation this is an interesting subject. Continue reading “In the future, who will own my personal data?”
One of my team was visiting the UK. On this occasion they had their own UK Sim which had credit. All was fine until I realised some unexpected costs.
When comparing OTA and Airlines, they sell a similar product. Both sell flights, both sell packages (in most cases). So why is it that OTA dominate in online search?
Continue reading “Digital Maturity is the main gap between OTA and Airlines today.”
As e-commerce web sites and mobile apps collect more data on their consumers, it’s inevitable that the data will trigger the start of a personalised experience.