At the 2017 Airline information conference, I was a little surprised to hear a talk on philosophy. But in fact it was quite thought provoking. Continue reading “A hidden piece of game theory.”
Does the number of steps in a booking journey matter?
At the Airline Information Conference, Amadeus showed a study that they conducted, comparing major airlines with regional LCC, and this study showed that most LCC had more steps in their journey than most full service airlines. LCC often requested information sooner, such as an email address, which enabled personalisation and basket abandonment, but many had a number of additional steps.
Amadeus wanted to see how this impacted the user experience. They mapped the time to complete a booking against the number of steps.
What they determined was even with more steps, if the steps are fast and easy (no bullying) that the LCC had a positive experience with the user. Those who were slow negatively impacted the experience.
This shows that more steps doesn’t adversely impact the journey as long as we can handle the information being asked. Its likely to relate to the fact that our memory can only recall information for a limited amount of time. Breaking down steps, enables us to answer effectively, to the LCC’s benefit (to personalise, recover bookings), and also provide a positive experience.
How buying Nike Sneakers could inspire the next travel experience.
Retailers, especially large retailers have spent a lot of time working out how people will buy their products, and as much as I’d love to be part of a team that size, I doubt many travel companies can afford such a budget.
When considering new UX prototypes, its essential to consider ideas, this is usually done by heuristic evaluation, gathering market research, and UX feedback. Continue reading “How buying Nike Sneakers could inspire the next travel experience.”
The next generation
As technology evolves, the demands from the emerging generation drives the technology which the next emerging generation will take for granted. Continue reading “The next generation”
Fashion and Design
At a recent Render conference, the conference for front-end development I listened to a talk by Sarah Semark titled “The Unbearable Likeness of Web Design”. What was interesting was her perspective on common style and themes. Continue reading “Fashion and Design”
Personalisation first starts with an exchange
Personalisation is a hot topic, there’s numerous examples which show that if you tailor the products to a customers preference they are more likely to convert. Continue reading “Personalisation first starts with an exchange”
Paradox of choice
Its a well known fact that if we are looking for something specific that, when given a large choice we will struggle to make a decision, whereas if you only have a small choice the decision is much easier to make. Continue reading “Paradox of choice”
How to get the spec right the first time round.
Software development has its challenges, we take a brief based upon some requirement, we design a solution, it takes time to implement and at that point, we often deploy to production hoping the business case that defined the project holds well. Continue reading “How to get the spec right the first time round.”
Architecture and Usability.
When I’m not designing software, I have an interest in modern architecture. Specifically public spaces and buildings. I’m fascinated at the materials and designs which have been put into place. Continue reading “Architecture and Usability.”
Handling Lost or ignored customer inputs
We have all experienced this, we’ve closed our laptop, done something else, taken a call for instance and returned to what we were doing to find;
I’ve been taken to the home page without message
I’ve received a session timeout message
You complete an action, but that action fails.