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In today’s world, where environmental consciousness is on the rise, companies are increasingly eager to present themselves as champions of sustainability. However, this surge in eco-friendly marketing has given rise to a troubling phenomenon: greenwashing. As consumers and stakeholders, it is crucial to understand what greenwashing is, why it matters, and how we can combat it to ensure genuine progress towards sustainability.

The race to achieve net-zero emissions by 2050 is on, and while the goal is ambitious, it is crucial for mitigating the worst impacts of climate change. However, setting targets that are too ambitious without a practical roadmap can lead to disillusionment and failure. To ensure success, we must establish realistic, achievable targets that progressively lead us to net zero by mid-century.

As the global push towards sustainability intensifies, businesses are increasingly required to account for their carbon emissions. This accounting is typically divided into three scopes: Scope 1 (direct emissions from owned or controlled sources), Scope 2 (indirect emissions from the generation of purchased electricity), and Scope 3 (all other indirect emissions that occur in a company’s value chain). While using accounting data to estimate these emissions is common practice, the question arises: Is this method accurate enough to meet the demands of evolving legislation?

In the evolving landscape of corporate sustainability, a concept that has gained significant traction is “double materiality.” While traditional materiality focuses on financial impacts on a company, double materiality broadens the scope to include environmental and social impacts of the company’s activities. As businesses and regulators increasingly recognise the importance of sustainability, understanding and preparing for double materiality is becoming crucial. But what exactly is double materiality, and are we ready?

The concept of sustainability has become a focal point in many industries, and the hospitality sector is no exception. With the growing awareness of environmental issues, guests are increasingly expecting hotels to adopt green practices. However, a common concern among hoteliers is the cost associated with implementing sustainability initiatives. Is going green an expensive endeavour for hotels, or can it be a worthwhile investment? Let’s delve into the various aspects of this question.

In today’s rapidly evolving world, sustainability has become a critical concern across various sectors, and the travel industry is no exception. With increasing awareness of environmental issues and the impact of tourism on our planet, travel businesses are under mounting pressure to adopt sustainable practices. One powerful tool that can help these businesses achieve their sustainability goals is artificial intelligence (AI). By harnessing the capabilities of AI, travel companies can not only reduce their environmental footprint but also enhance their operational efficiency and customer experience.