The modern consumer is increasingly aware of the environmental impact of their actions, including their travel habits. Sustainable tourism has garnered significant attention, yet a substantial gap remains between consumers’ expressed intentions and their actual behaviours—a phenomenon known as the say-do gap. Addressing this discrepancy is critical to fostering a genuinely sustainable travel culture. But how can we close this gap? Let’s explore the multifaceted approach needed to encourage more sustainable holiday choices.
Continue reading “Bridging the Say-Do Gap: Encouraging Sustainable Holiday Choices”Embracing Holistic Sustainability: The Key to Future Success in the Travel Industry
In today’s rapidly evolving travel landscape, sustainability is no longer a mere buzzword; it is a fundamental driver of long-term success. Travel companies that embrace a holistic approach to sustainability, grounded in a clear sense of purpose, are better positioned to thrive in the future. This post explores why a purpose-driven, holistic sustainability strategy is essential for businesses in the travel industry aiming to secure their future.
Continue reading “Embracing Holistic Sustainability: The Key to Future Success in the Travel Industry”The Greenwashing Dilemma: Why We Should All Care
In today’s world, where environmental consciousness is on the rise, companies are increasingly eager to present themselves as champions of sustainability. However, this surge in eco-friendly marketing has given rise to a troubling phenomenon: greenwashing. As consumers and stakeholders, it is crucial to understand what greenwashing is, why it matters, and how we can combat it to ensure genuine progress towards sustainability.
Continue reading “The Greenwashing Dilemma: Why We Should All Care”Setting Realistic Targets to Achieve Net Zero by 2050
The race to achieve net-zero emissions by 2050 is on, and while the goal is ambitious, it is crucial for mitigating the worst impacts of climate change. However, setting targets that are too ambitious without a practical roadmap can lead to disillusionment and failure. To ensure success, we must establish realistic, achievable targets that progressively lead us to net zero by mid-century.
Continue reading “Setting Realistic Targets to Achieve Net Zero by 2050”Estimating Your Scope 1, 2, and 3 Carbon Emissions from Accounting Data: Accurate Enough to Meet Changing Legislation?
As the global push towards sustainability intensifies, businesses are increasingly required to account for their carbon emissions. This accounting is typically divided into three scopes: Scope 1 (direct emissions from owned or controlled sources), Scope 2 (indirect emissions from the generation of purchased electricity), and Scope 3 (all other indirect emissions that occur in a company’s value chain). While using accounting data to estimate these emissions is common practice, the question arises: Is this method accurate enough to meet the demands of evolving legislation?
Continue reading “Estimating Your Scope 1, 2, and 3 Carbon Emissions from Accounting Data: Accurate Enough to Meet Changing Legislation?”Sustainability: What is Double Materiality, and Are We Ready?
In the evolving landscape of corporate sustainability, a concept that has gained significant traction is “double materiality.” While traditional materiality focuses on financial impacts on a company, double materiality broadens the scope to include environmental and social impacts of the company’s activities. As businesses and regulators increasingly recognise the importance of sustainability, understanding and preparing for double materiality is becoming crucial. But what exactly is double materiality, and are we ready?
Continue reading “Sustainability: What is Double Materiality, and Are We Ready?”Is Implementing Sustainability in a Hotel Expensive?
The concept of sustainability has become a focal point in many industries, and the hospitality sector is no exception. With the growing awareness of environmental issues, guests are increasingly expecting hotels to adopt green practices. However, a common concern among hoteliers is the cost associated with implementing sustainability initiatives. Is going green an expensive endeavour for hotels, or can it be a worthwhile investment? Let’s delve into the various aspects of this question.
Continue reading “Is Implementing Sustainability in a Hotel Expensive?”Exploring the Viability of Hybrid Neo Engines and Their Potential to Lower Radiative Forcing
The aviation industry has long been under scrutiny for its significant contribution to greenhouse gas emissions and the ensuing radiative forcing, which exacerbates global warming. As the world seeks greener alternatives, the concept of hybrid engines, particularly for the new generation of engines like the Neo engines, has gained attention. This blog explores whether the development of hybrid Neo engines could be viable and how they might help reduce radiative forcing.
Continue reading “Exploring the Viability of Hybrid Neo Engines and Their Potential to Lower Radiative Forcing”Being Data-Driven Shouldn’t Mean Only Measuring Sales Metrics
In the contemporary business landscape, the phrase “data-driven” has become ubiquitous. Organisations of all sizes and across various industries are touting their data-driven approaches as a mark of sophistication and a pathway to success. However, there is a common misconception that being data-driven is synonymous with solely focusing on sales metrics. While sales data is undoubtedly crucial, a truly data-driven organisation must look beyond this narrow scope to gain a comprehensive understanding of its operations and to foster sustainable growth.
Continue reading “Being Data-Driven Shouldn’t Mean Only Measuring Sales Metrics”Hydrogen in Commercial Air Travel: A Lofty Dream or Grounded Reality?
The aviation industry, like many others, is under increasing pressure to reduce its environmental impact. Amidst various innovative solutions, hydrogen has been hailed as a potential game-changer for sustainable air travel. However, despite its promise, the practical challenges associated with hydrogen, particularly its volumetric energy density compared to traditional aviation fuel, make its widespread adoption in commercial air travel unlikely in the near future. Let’s delve into the mathematics behind this assessment.
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