James Lever

Product Development

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Here’s some of my recent blog posts

Digital Maturity is the main gap between OTA and Airlines today

Digital Maturity is the main gap between OTA and Airlines today.

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The future of airline

The future of airline(s)

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What is consumer-centric and why does it matter?

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Every Agile team should have a UX expert.

Every Agile team should have a UX expert.

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Where's the inspiration

Where’s the inspiration?

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A hidden piece of game theory

A hidden piece of game theory.

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Does the number of steps in a booking journey matter

Does the number of steps in a booking journey matter?

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The next generation

The next generation

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Fashion and Design

Fashion and Design

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How to get the spec right the first time round.

How to get the spec right the first time round.

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Architecture and Usability.

Architecture and Usability.

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Handling Lost or ignored customer inputs

Handling Lost or ignored customer inputs

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James Lever
The thoughts of a CPTO focused on strategy, technology and sustainability.
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