With travel disruption on the rise, travel agents are more essential than ever.

Free Independent travellers like to make their own plans, build and book their own itineraries.

With lots of offers available its tempting to book that AirBNB, some flights, transfers and excursions (all on separate bookings)

Since covid, tourism is restarting but with staff issues, IT challenges, and increasing inflation globally, the risks of holiday disasters are higher than ever.

How can you protect yourself ?

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Unlock the potential in your existing database with a customer data platform and rebalance your google ad spend.

Google Ads is an effective way of acquiring customers, but businesses often forget that they have great potential in the data they already have. Google has become the Amazon of marketing, it’s the go to place to capture leads and increase sales. More Ads = More leads = More conversions = More Sales.

Where this is effective, it bears a cost. As more agencies compete, the cost per click increases for the same consumer, the conversion drops, and the only real winner is Google.

With an average cost per acquisition of £50+, there are other ways to increase sales.

Customer Data Platforms. Know your customer.

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Travel agencies use Robotic Process Automation (RPA) to save money

Travel agents often book outside of the corporate booking engine. A good example of this is Ryanair or easyJet flights, and other tour operators or dmcs, who may give negotiated rates over the phone.

These manually booked elements, bear risks. Risk of typos, date errors, risk of incorrect costs. If left un-checked these bear a liability to travel agencies.

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UK or overseas holidays in 2021?

In our current covid landscape, overseas holidays in 2021 feel quite far away.

The question is, is a UK holiday significantly different in cost to an overseas holiday.

In review; It’s about the same if you book early. For my example I took prices today (1st Feb) for bookings on the 1st August for 7 nights. 4 pax (2 Adults, 2 Children) – i’m using airbnb to give average costs per night as a base line.

Lets compare popular UK with popular Spanish destinations.

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Could revenue and accounting departments be in for a challenge for 2021 bookings?

At the minute travel companies are releasing sales promoting a low deposit, fully flexible booking to secure their 2021 holiday.

With the current terms, your deposit is refundable (cash/voucher), previously this would have been non-refundable. As a result many consumers are willing to potentially book multiple bookings (to different destinations) on the hopes that they can get a great deal for multiple possible destinations by booking early, and then cancelling nearer the time of departure

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With travel businesses tempting consumers with flexible deals. Is travel really going to be possible before July 2021?

I, like many people rebooked my August 2020 booking to 2021 assuming that the world would be back to normal by then. At the time I thought a year for the virus to be under control was realistic. I didn’t expect the subsequent waves of COVID-19 which followed.

Before we start, let me say; I believe the lockdowns are necessary, the heath of the world is the most important thing, however our economies are paying the price whilst this happens, and this can only happen for so long before we enter a recession on a global scale. We have to re-ignite economies and tourism is a contributor, so I’m keen for tourism to resume when it can, but only when it’s safe to do so.

The challenges we face now is whether travel will re-open in 2021 or whether we have to wait until 2022, when hopefully free, un-restricted travel will be once again possible.

I like a mix of holidays, my family break plus some mini-breaks. 36h somewhere new can be exciting exploring new places you’ve never been to. In 2020 I booked a variety of short breaks optimistically ior 2021, so far these have all been cancelled. My challenges have been with flights changes and cancelations, the destination no longer accepting UK entries, various covid entry and exit requirements and the UK law on non-essential travel. I was perhaps too optimistic !

If countries require a 14-day quarantine, then travel just isn’t going to be possible. Even a 5 day quarantine will limit most of us. I guess they’ll always be some hotels who’ll attract customers who are happy to quarantine with other guests and be confined somewhere warm, but that wont be me.

For me, the £150 pp covid test on departure, then finding another to return and quarantine has completely cancelled any short break. Longer breaks this is now part of the requirements for the time being.

Hopefully the world wide vaccines will reduce infections and deaths and get things under control. Whether thats possible by July and for all the world to agree to relax their entry requirements is a bit IF. I hope the world leaders will find a way for tourism to resume this year.

If countries don’t open their borders, and do not lift arrival quarantine restrictions then holidays will be unlikely to go ahead. I don’t have any intention to fly across the world to stay in a hotel for 2 weeks in order to then fly home, I might as well stay at home.

I hope by June/July things will be more in control, and I hope tourism will find a way back.

Should BA offer an easyjet style subscription model for economy passengers?

There’s been a lot of negativity against BA since they changed their service to buy onboard (for non business) on short haul flights. Is it time for BA to offer a membership scheme (Short Haul Plus) granting customers upto £25 off their short haul fares in return for an annual membership?

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