James Lever

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Here’s some of my recent blog posts

All the Travel Terms you wanted to know about

All the Travel Terms you wanted to know about

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The nightmares of trying to source accommodation with children.

The nightmares of trying to source accommodation with children.

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Where's the inspiration

Where’s the inspiration?

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Are Traditional Travel Agents Under Threat from AI Agents

Travel Agents of the future

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Does the number of steps in a booking journey matter

Does the number of steps in a booking journey matter?

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Paradox of choice

Paradox of choice

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Handling Lost or ignored customer inputs

Handling Lost or ignored customer inputs

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Who cares about flying

Who cares about flying?

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When all things are near equal, loyalty matters.

When all things are near equal, loyalty matters.

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James Lever
The thoughts of a CPTO focused on strategy, technology and sustainability.
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