James Lever

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Here’s some of my recent blog posts

With travel businesses tempting consumers with flexible deals. Is travel really going to be possible before July 2021

With travel businesses tempting consumers with flexible deals. Is travel really going to be possible before July 2021?

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Should BA offer an easyjet style subscription model for economy passengers?

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Airlines are not equal so why do OTAs present them in the same way

Airlines are not equal so why do OTAs present them in the same way?

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In the future, who will own my personal data

In the future, who will own my personal data?

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Digital Maturity is the main gap between OTA and Airlines today

Digital Maturity is the main gap between OTA and Airlines today.

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BA and the 27th May 2017

BA and the 27th May 2017

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The future of airline

The future of airline(s)

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The nightmares of trying to source accommodation with children.

The nightmares of trying to source accommodation with children.

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Where's the inspiration

Where’s the inspiration?

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Are Traditional Travel Agents Under Threat from AI Agents

Travel Agents of the future

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Does the number of steps in a booking journey matter

Does the number of steps in a booking journey matter?

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Paradox of choice

Paradox of choice

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James Lever
The thoughts of a CPTO focused on strategy, technology and sustainability.
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